Online seminars add to the stampede for Eckhart Tolle’s book - Times Online:
"It is known simply as the Oprah effect, but a personal recommendation by Oprah Winfrey is the most powerful commercial force in world publishing. A recommendation by the talkshow host will give an enormous boost to the sales of any title – although the popularity of Eckhart Tolle is said by American retailers to be unprecedented."
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